"The clothes don’t
make the man; the man makes the clothes…who ever wrote this quote must [have]
never worn Collection Ro!”
This past April at The University of North Texas in Denton, there was a
concert/fashion show, “Will Rap for Food”.Featured in the show was a familiar name here at The Urban Advocate, the
good people at Unkommon Kolor.There was
another line featured that I could’ve sworn I had seen before.The designs I remember seeing were Greek
influenced; you know the ones you could normally associate with college
fraternities.The line responsible for
these fresh looks and designs, The Ro Collection/The Collection .Ro.However you want to say it, you might to add
this name and brand to your fashion repertoire!
Established in October of 2005, The Ro Collection has been
making some very impressive moves that have made them a force to watch out for
in fashion.The Collection was founded
by Dallas-bred Roland and Romond Truitt, two men with a desire to express their
selves through fashion.The two young
men started out designing custom handmade designs for their peers in their
school.From there they decided to
expand their reach throughout the state of Texas.Fashion is not just a way of making money for The Collection
though.“I feel fashion is an art and is
defined as and expression of how one feels about themselves and the world,”
says Roland Truitt.With that in mind,
the partners set out build a line with a very distinct look and style.As oppose to following trends set by other
fashion lines, The Collections wants to be the ones who set the mode.“Originality inspires the collection, and to
be different is the glove to the human eye,” Roland declares.“We wanted to have a design that catches the
eye; our goal is to set trends.”They
have created styles for every occasion imaginable from casual and formal wear
to street and lounge wear.The
Collection customizes their line to make their clothing tailor fit for the
consumer.It is that precision that has
helped The Collection develop a strong following from Dallas
to Atlanta.
Since its launch in late 2005, The Ro Collection has been
able to develop a serious buzz in southern states like Texas,
Georgia, Tennessee
and Mississippi.The Collection has been featured in dozens of
fashion shows since their debut.Like I
said before, “Will Rap for Food” wasn’t the first time I had seen designs from
The Collection.With over 2000 designs
in store, The Collection can actually be seen around in Dallas and Houston.Not to mention, the Truitt men have been able
to develop relationships with some individuals in the music industry.Lupe Fiasco, Yo Gotti and Lil’ Webbie have
all been affiliates and supporters of The Collection.But The Collection doesn’t want to limit
themselves to the southern portion of the United States.“If it’s in God’s will, The Ro Collection
will be nationwide,” states Truitt.“We
will be mentioned with the biggest clothing lines and I see success leaving
results as far as being a favorite choice of style of dress.”If you ask me, The Collection is well on
their way!
The desire to be different and set trends is things that set
clothing lines apart from the pack.All
too often, lines come out trying to be like other lines they’ve seen on the
racks.But, The Ro Collection doesn’t
want to just conform to the other lines on the market.The young motivated company has the
determination to take their line to the next level.The Ro Collection is focused right now.“They use to say the skies the limit until
[they] seen a man walk on the moon,” says Truitt.“The collection isn’t just a movement; it’s
the American Desire.”
