This is a sentiment that former Roc-a-fella CEO, Dame Dash can identify with. According to Dame, the "big pimpin'" lifestyle that he, Jay-Z and other Roc-a-fella associates presented was played up for the cameras as well. Dash says Forbes once stated his net worth at $300 million, which he claims he never had.
At Roc-A-Fella that was our marketing – a lot of flash, not as much cash. We would always pretend that we had more than we had, so we would always make something look bigger. That was our thing- if we had $1 million it looked like $10 million, we had $10 million it looked like $100 million.
If you're in the newspaper and you're making yourself look bigger, but your taxes don't reflect what they saying you got...that's how people get audited. Cause they're saying you got $200 million but you only paid $1 million in taxes. So now they gotta look under the hood.
Check out Dame Dash's full conversation with Dr. Boyce Watkins of FinancialJuneteenth.com.